Boards have an obligation to ensure remuneration performance hurdles reflect outcomes that are closely aligned with and drive value creation.

Trust performance metrics are closely connected to financial outcomes and overcome significant limitations associated with surface-level metrics like NPS.

Trustworthy business practices underpin a positive reputation. A good reputation can attract customers, investors, and partners. This leads to increased business opportunities and stronger financial performance.

Loss of stakeholder trust is the biggest risk for any company. In times of crisis, a company that has established trust with external stakeholders may receive more understanding and support. Trust can help mitigate the negative impact of crises on the company’s reputation and financial performance.

Trust is the foundation on which customer loyalty is built. When strong customers trust exists, retention, repeat purchases, higher spend and positive word of mouth is likely to prevail.

Trust reduces friction and speeds the process of attracting and converting propsects into customers. This reduces the sales cycle and enables post sales support to be executed in a more effective way.

Everything produced and sold that is consumed or used, relies on trust. That means trust is a prerequisite to generating revenue and creating the triggers for referrals and word of mouth sales.

Companies with a strong, trust-based reputation find it easier to attract and retain top talent. Employees prefer working for companies with a strong and positive public image.

Trustworthy and transparent communication fosters confidence among investors. This can lead to increased investment, a higher share price, and a positive perception in the financial markets.

Financial institutions and creditors are likely to be more willing to provide favourable lending terms to a company they trust. This often results in reducedc borrowing costs and improved financial stability.

Trust with suppliers can lead to more favourable terms, reliable deliveries, and stronger partnerships. Suppliers may be more willing to collaborate closely with a trusted company.

A company that is seen as trustworthy and compliant with regulations is more likely to receive government/regulator support. This can reduce the risk of legal issues, regulatory fines and adverse exposure.

Trustworthy companies are more likely to receive positive coverage in the media. Favourable media coverage can enhance the company’s public image and brand perception, attracting opportunities for growth.

Trust with the local community and society at large can result in community support for the company’s operations. This support can be crucial in navigating local regulations and securing a social license to operate.